Bob Stroller Replacement Parts
A business man with even a casual liking of pets is positioned to capitalize big-time on America's pet craze. All you need to do is to remember that Americans increasingly treat their pets as children.
As the number of children per household is declining, the number of animals is increasing. Baby boomers, a powerful part of today's market, are quickly becoming empty-Nesters and replace their grown children with two-legged canine themselves. In fact many now call themselves pet parents or guardians rather than "owners".
"By buying pets human-kind gifts, we make ourselves feel good and make them happy," says Bob Vetere, Chief Operating Officer of American Pet Products Manufactures Association (APPMA). This development indicates a highly profitable strategy for entrepreneurs in the pet industry: position pets as members of the family. Here are three ways:
Create human-like products and services for pets:
Gourmet and specialty paper dog food.
-Doggy and kitty treat cookbooks.
-Pet clothes.
-Human-kind of pet furniture.
-Coordinating "Mom and pet" jewelry.
-Designer pet carriers, golf carts, and strollers.
-In-home grooming services.
-High-end grooming products such as aromatherapy baths.
-Pet portraits.
Pet-birthday party supplies.
-Pet communicator Services pets with behavioral problems.
Rename the existing pet products and services:
-Your pet supply store is a pet boutique.
-Your boarding facility is a pet hotel.
-Your kennel is doggy and kitty kindergarten.
Dine-grooming business is a pet spa.
-Your dog training skills get you a pet behavior specialist.
Capitalize on the fur frenzy with your existing non-pet business:
-Extend your brand to include pet products.
-Feature pets in your ads and sales messages.
-Donate a portion of the surplus to an animal rescue group (and say that you are).
-Welcome pets in your store or lodging facility.
-Keep food service? Host usual dog-and-man cocktail parties.
-In the construction industry? Offer custom dog bath / shower in high-end home.
As always, choose a marketing expert with a passion for pets to help you create a marketing plan that resonates your market. People are eager to spend lots of money on their pets. You might as well be positioned to receive your share.
About the Author:
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Article Source: ArticlesBase.com - Profitable Strategy in the Pet Business - Treat Pets Like People
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